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Efficient Loft
We powered Efficient Loft’s digital presence with high-performing Google Ads
Total Ad Spend:
£16,196.18
Clicks (Interactions):
2,963
Conversions Achieved
168
Average CPC
£5.47
Efficient Loft
Our Solution
Million Pixels developed a performance-driven approach to help Efficient Loft stand out in the competitive insulation market:
- Website Development: Designed and optimized a conversion-focused website that clearly communicated the brand’s offerings.
- Google Ads Campaign: Launched targeted Google Ads campaigns focusing on UK audiences and surrounding suburbs.
- Optimization Strategy: Implemented refined keyword targeting, ad copy testing, and bidding adjustments to achieve a Quality Score of 9/10.
- Conversion Tracking: Integrated analytics and call tracking to monitor and optimize lead generation performance.
Performance Highlights
Through a well-planned Google Ads strategy and a high-performing website, Efficient Loft achieved greater brand visibility, stronger lead flow, and top-ranking positions against competitors — solidifying its presence in the UK insulation industry.
Problem Statement
Efficient Loft, a UK-based insulation service provider, faced challenges in generating qualified leads online. Their previous campaigns lacked clear targeting, resulting in high ad costs and low conversion rates. The brand needed a strong digital strategy to improve visibility across the UK and surrounding regions, drive website engagement, and increase customer inquiries
