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Gem Insulation
We used Google Ads to power GEM Insulation’s rise to the top of Melbourne’s market
Total Ad Spend:
A$14,065.08
Clicks (Interactions):
2,871
Conversions Achieved
252
Click-Through Rate (CTR)
11.90%
Gem Insulation
Our Solution
Million Pixels designed and executed a results-oriented strategy to strengthen GEM Insulation’s online reach:
- Website Development: Built a fast, SEO-optimized, and conversion-focused website tailored to highlight the company’s expertise.
- Google Ads Campaign: Implemented a search ad campaign targeting Melbourne and surrounding suburbs with high-intent keywords.
- Campaign Optimization: Used strategic bidding, engaging ad copy, and keyword refinement to achieve higher ad visibility and click-through rates.
- Performance Monitoring: Continuously analyzed conversion data and adjusted campaigns for optimal ROI.
Problem Statement
GEM Insulation, a Melbourne-based insulation service provider, aimed to improve its digital presence and lead generation. Despite offering high-quality insulation services, the brand struggled to achieve consistent online engagement and visibility in a competitive market dominated by established local players. They needed a performance-driven digital strategy to increase website traffic and generate more qualified leads.
